Pantone Names ‘Ultra Violet’ As 2018 Color of the Year

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The upcoming year is set to be perfectly purple thanks to Pantone’s newest Color of the Year. The color company announced Thursday that the 2018 Color of the Year is Ultra Violet, which is described as “inventive and imaginative.”

According to the Pantone Color Institute, the alluring color “suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.” Laurie Pressman, vice president of the Pantone Color Institute, said the deep purple hue “has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet

A post shared by PANTONE (@pantone) on Dec 7, 2017 at 5:57am PST

Previous Colors of the Year include greenery, rose quartz and serenity, marsala, radiant orchid and tangerine tango. Ultra Violet is the first shade of purple since 2014 to have been chosen as Pantone’s Color of the Year, which reflects and inspires future design and style trends.

See how social media reacted to Pantone’s color of the year below:

Social Media Reacts to “Ultra Violet” Being Named Pantone’s 2018 Color of the Year

That ultra violet love https://t.co/fs3OCzltn7

— FOB Appreciation (@era_fob) December 7, 2017

Yeessss!!! Love this color so much!!!

— Bay Area Fashionista (@BAFtweets) December 7, 2017

Eek! So excited for 2018’s color of the year!!!! Much better than 2017’s! https://t.co/amC6FRRw8Q

— Emily Blake (@emilyblake00) December 7, 2017

pic.twitter.com/iP9MlQG8kU

— Lyn Harris (@lyn_va) December 7, 2017

Of course. The bruise on the black eye that 2017 gave us all. https://t.co/jEOR76EO5V

— tits the season (@itsabsaf) December 7, 2017

I have been so stressed and focused on the chaos happening on earth I forgot about THE ENTIRE CONCEPT OF SPACE. Glad The Color of the Year will remind me on the daily https://t.co/RzWGMyJY4N

— Emma Pindeck the Halls with Boughs of Holly (@emmaglen24) December 7, 2017

I am READY for purple makeup LET’S GO

— noirojos (@noirojos) December 7, 2017

We like Ultra Violet too! #DYK that we take images of space in ultraviolet? Capturing images in this light removes the distraction of normal stars like our Sun, revealing only the hottest stars and star-formation regions! https://t.co/RPhbmMAHIL pic.twitter.com/U3iw3kKEUP

— NASA (@NASA) December 7, 2017

Yes – an excuse for purple everything in 2018 #ultraviolet #ColorOfTheYear https://t.co/REQAgrXIiB

— Brynne Deppas (@brynnehaley) December 7, 2017

What are your thoughts on “Ultra Violet” being named Pantone’s 2018 Color of the Year? Which color would you have chosen? Sound off in the comments section below!

Source: B2C